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How to Set-up a Stand-out LinkedIn Profile, Part 2

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Industry: This is a drop box selection entry. Select carefully and accurately as many people, including recruiters, search on this entry. If you have worked in more than one industry in your career, use the current industry if you are employed, and the industry you have the most experience in if you are unemployed. If you are in college and looking for an internship or a first job, use the industry you want to work in. There is also an option to suggest a missing industry to LinkedIn.

Photo: Again, present a professional image at all times. Use a professionally taken photo if you have it or want to get one taken. If you do not or are unemployed, any nice photo cropped to be a head shot is fine. Do not include a photo with more than one person in the photo, with your children, with your pets, or wearing inappropriate clothing. Do not substitute a personal photo with a company logo or other image. Definitely provide a photo as people like pictures and it fills out the profile visually.

Current and Past: These lists of current and past employment will be automatically pulled from your input in the Experience section. If your input in Experience indicates you are not currently employed (by the ending date of the last position); the Past category headline will appear with position information, and the Current category headline will not appear. When a viewer clicks on Current or Past, they will be brought to the detailed Experience section in the lower half of your profile.

Education: This will be automatically pulled from your input in the Education section. When a viewer clicks on Education, they will be brought to the detailed Education section. 

Recommended: The number of recommendations you have will appear if you have recommendations. Make the effort to have recommendations. A stand-out LinkedIn profile will have at least four to ten or more recommendations depending on your experience level. Even college students should have recommendations from professors or other professional contacts. Ensure recommendations have a 360 degree presence—all degrees of relationships—manager, reports, co-worker, partners, and clients. Being able to have recommendation in your resume is presently a resume PLUS to the world and instantly benefits you by having others talk about you and your work in your profile instead of just you talking about it. When a viewer clicks on Recommended, they will be brought to the actual written recommendations display. (More detail in Part 3.) 

Connections: The number of connections you have will appear if you have connections. If you click on Connections, a detailed list of your connections will appear if you allowed your connections to be viewed by others in your settings. If you do not allow others to view your connections, the headline will appear in black instead of blue and will not allow clicking on this headline category. (More detail in Part 3.)

Web sites: This section accommodates the inclusion of up to three URL links specific to you. These links and web site titles will be automatically pulled from your input in the Additional Information section. When a viewer clicks on Websites, they will be brought to the detailed Additional Information section. When a viewer clicks on any of the links listed, they will be brought to the website. (More detail in Part 4.) 

Twitter: This highlights your Twitter account URL link. When a viewer clicks on Twitter, they will be brought to the detailed Additional Information section. When a viewer clicks on the link, they will be brought to your Twitter page. LinkedIn allows for your tweets to be linked to your LinkedIn status update. This could be great for a business, but more specific control is better for an individual. 

Public Profile: This highlights your public LinkedIn profile URL link. When a viewer clicks on Public Profile or the link, they will be brought to your actual public profile page. Your public profile is an abbreviated display of your full profile. It is what appears to the viewer that is not a LinkedIn member or is not signed in to LinkedIn. 

Summary: The best professional profile summary answers all or an appropriate combination of the following questions: What do I do exactly in broad terms with enough detail to describe accurately? In what industry(ies) does my work take place? What companies have I worked for in the last ten to fifteen years with an emphasis on major company names? Who are my traditional and non-traditional clients by category? Who are my traditional and non-traditional affiliates and partners by category? And, what are some of my most significant career highlights?

Specialties: I like the bullet format for specialties. This provides a quick and easy to read list. Use an asterisk or dash as a bullet as LinkedIn does not accept an actual bulleted format from Word. In addition to expertise or responsibility based specifics, include certifications and completed industry or trade specific course work. 

Applications: Do take the time to review the applications available and add as you see appropriate and useful for your particular profile and interest. 

Experience: Be as specific as in your actual resume. Fill out the company name and position title accurately. Fill out the dates accurately excluding the month of the year if you are not sure. Fill out information for your last three to five positions depending on the number of years these represent. Unless there is good reason, do not go back further than fifteen years or to 1995. Do not include unrelated early jobs unless you are young, and it would be beneficial to reflect you did work in high school or college as you are looking for an internship or your first job. Quantify your work experience with results. Quantifying work means using dollar and budget percentage amounts or a specific time indicator as well as increased or decreased statement support. Quantified results count more than just a responsibilities list. A stand-out resume reflects what results were achieved in your completion of the responsibilities the position required. 

Some examples of quantifying are—decreased cost by how many dollars or by what percentage of budget; increased sales by how much revenue in dollars or percentage; sold what dollar amount or percentage amount in sales over quota; decreased time to market by how many months or percentage of development time; decreased development time resulting in cost savings in dollars or percentage; and increased product offerings that resulted in increased revenue of how many dollars or percentage of profit margin increase. Use action words to describe your work. Some examples of action words are—developed, created, managed, led, trained, built, established, recruited, collaborated, participated, and raised. 

An indicator of recommendations for each position, if you have them, will appear under each job listed. The viewer can click on the name of the person recommending you and view their profile also. 

Part 2 ? (Part 3)

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