Those who embrace social media as the new “message connection technology,” understanding a large segment of their target market does, will adopt early and have the benefits of first to market message space and following. Early vision understanding and adoption of emerging “message connection technology” is something I believe will separate the true movers and shakers of the world from those that only believe they are the elite. It will set apart the individuals, companies, and brands that will not only survive in the new global market, but will make a lasting mark and prosper.
9. The New Influencers: A Marketers Guide to the New Social Media by Paul Gillin
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers.
10. ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income by Darrin Rowse & Chris Garrett
Whether you’re just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue.
11. Naked Conversations: How Blogs are Changing the Ways Businesses Talk with Customers by Robert Scoble
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers — meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
12. Letting Go of the Words: Writing Web Content That Works by Janice (Ginny) Redish
This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.
13. Content Strategy for the Web by Kristina Halverson
Without meaningful content, your website isn’t worth much to your key audiences. But creating (and caring for) “meaningful” content is far more complicated than we’re often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most.
14. The Twitter Book by Tim O’Reilly & Sarah Milstein
This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter’s 140-character messages as a serious—and effective—way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.
15. Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.
Happy New Year! May 2010 be your Break-Out year and your best year.