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Pitfalls of Rapid Growth: Scenarios to Avoid on Your Pathway to Success

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Many entrepreneurs focus on developing their product, sales, and marketing but only think about financing when it becomes an issue. But if you neglect planning to finance growth until it becomes an issue, rapid success can quickly become rapid failure.


Here are some of the most common scenarios you may encounter on your pathway to success:


1. Not Planning for Financing Growth

A story line of success so often plays out as follows: You start out with an idea for a new business with limited cash but great enthusiasm. You take some orders, manufacture, and deliver your product and repeat the cycle. Your product gets popular and you land a dream order: now you need 50,000 units from your supplier instead of your usual 5,000. Now you need pre-shipment financing—the toughest money to get—fast. And after all your sales and marketing efforts, if you haven’t planned for it and can’t deliver, your reputation and business could be ruined. Growing businesses need flexible lenders informed in advance about your plans for growth.


2. Buying Too Much or Too Soon

Rapid growth entails the balancing skills of a trapeze artist when it comes to purchasing. Rapid growth can lead to unnecessary buying exuberance or running out of inventory. Bringing product in too late could mean missing customer deadlines. Bringing it in too soon could hurt your cash flow. And manufacturers may require minimum quantities far exceeding your short term requirements. Consider in advance the costs of storing inventory and how you’ll manage budget constraints while your cash is tied up. Work out lead times and build in leeway for unexpected delays. Finance professionals talk of “just-in-time” inventory management. Make sure you discuss with your lender some extended credit terms “just-in-case” the “just-in-time” doesn’t work out as planned. And if you’re not going to carry this particular inventory into the next season, close it out. Unless you’re selling fine wine, your inventory will not get better with age.


3. Your Needs Exceed Your Supplier’s Ability

Be aware of your suppliers’ limitations. If you start out with relatively small suppliers with limited capacity, the companies may not be able to support your possible rapid growth. Or your suppliers’ lead time requirements could get longer as your orders get bigger. And you cannot generate revenue without inventory. Letters of Credit guarantee payment to your supplier, who may then give you priority over other customers and can help your supplier get the merchandise needed to manufacture your order. It also helps to consider one or two additional or alternative sources of supply to protect your interests.


4. Not Planning Your Cash Flow

As a burgeoning entrepreneur, you may feel that you can ride the wave of success and plan cash flow as you go. But poor cash flow planning is one of the largest pitfalls of growth. Successful entrepreneurs plan ahead and budget for growth cycle. Preparing a budget and cash flow is time consuming but imperative. Plan for what you think MIGHT happen—and even the worst that could happen—so you can best determine when you might need outside financing and how best to use it. Try to match your outgoing cash with incoming cash. It is far better to find out from the budget that April might be a tough cash flow month while you have plenty of time to plan for it than finding out in the middle of April.


5. Balancing Today’s Success With Tomorrow’s Growth

While eternal optimism is a necessity for an entrepreneur, it can also be the downfall of growing a successful business. Your business has taken off, customers are hungry for your product, and you’ve incurred a media frenzy. But many entrepreneurs have found that rapid business growth can lead to rapid ego growth, which can seriously affect your bottom line. Celebrate your success! But stay on top of your receivable collections; maintain good working relationships with your suppliers; maintain quality control standards; and keep your lender informed so that they can support and accelerate your growth. If the business is growing so quickly that you and your core team cannot handle the workload, get the help you need so that you can continue growing. Align yourself with experts, and your business will see continued success.


By Taylor Mallory


Related Story: “Overcoming Your Fears to Launch a Business”

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