I truly believe that blogging and social media are a must for any business, no matter the size right now. If you already have a website for you business, adding a blog to it adds a human element and can also bring in some extra traffic to your site. Providing customers with information relevant to your field without constantly giving them a sales pitch is a great way to get people on your site and interested in your product. Starting up a business is huge, so the thought of adding a blog along with everything else involved can be overwhelming if the blogosphere is not something you are familiar with. There are plenty of resources out there though from people much more experienced and knowledgeable than me so I wanted to share some of the resources I have used and found very helpful in getting a blog up and running.
Darren Rowse over at ProBlogger is a must-read for any blogger. Just check out his latest post about “Why My Accountant Thinks I Robbed a Bank” and you will realize this guy obviously know what he is talking about. He is, after all, a full-time blogger and very successful at it. Spend many, many hours reading his site and absorbing all of his blogging awesomeness. If that isn’t enough, then purchase his downloadable e-book 31 Days to Better Blogging. If you look around the Internet, you can find different groups that will host a community challenger to go along with his e-book. The SITS girls have one going on right now over at their forum. Going through the challenge with a group can increase the amount you get out of it.
Speaking of the SITS girls, there are many online communities for bloggers that are not only great places to network with other bloggers, but also a great place to learn from more experienced bloggers. The SITS girls offer conferences around the country each year called Bloggy Boot Camp where you can learn a lot about blogging, but if you can’t make it to one of the conferences, then you will be happy to hear that starting in April they are going to offer a free online version of the conference material. Check out their page How to Blog for more information.
Another great place to network with other experienced bloggers is Mom Bloggers Club. This is a great place to meet other bloggers and learn from them but if you want to learn from Jennifer James, the creator of the Mom Bloggers Club you also want to be sure to visit her and some of my other favorite bloggers over at Mom Blog Magazine. This site offers more information on how to improve your blog and more on the business side of blogging.
Chris Brogan is known as an expert in social media. He has a big section of his site dedicated to blogging and you can learn a lot from browsing through all of his articles under this heading.
I could go on and on but these sites are a great place to start and they make the world of blogging appear a little less overwhelming.