If you are reading this article, chances are it is because you want to become an A-list mom blogger, so let’s get right to the point, shall we? If you are going to become an A-list mom blogger, there are simple steps you need to take in order to realize your dream. It’s not going to be easy, but it is doable if you put your mind to it.
Attitude: To be good at anything in life, you have to have the right attitude. In order to become an A-list mom blogger, you must be willing to work hard, create lasting relationships with fellow bloggers, corporations and PR people, and be loyal and committed to your audience. Period.
Your Blog’s Design: If you do not know how to design a blog, then I recommend that you hire a designer to do it for you. First impressions do count and it’s no different when it comes to blogs. If you want to be a well-known, highly regarded mom blogger, your blog needs to be attractive and easy to use. It should also be very organized with simple navigation. Surprisingly, blog designers typically charge very reasonable prices, so this is a definite cost that will reward you in the future.
Advertise: Starting out with a brand-new blog or trying to up its popularity can be difficult, so you may want to consider advertising on other mom blogs or sites in order to gain extra traffic and achieve brand awareness. Keep in mind that click through rates are generally low in banner ad campaigns, so if you do advertise, don’t expect to see your traffic stats spike greatly. Advertising, however, is a great way to get your blog in front of other moms, so be sure to use ad campaigns more for brand awareness than trying to double your traffic.
Syndicate: Syndicating you work on other blogs or on major media properties is going to help you tremendously when it comes to name recognition and your blog’s popularity. Writing regularly for group blogs or cross-posting your posts helps to get your name out there in the blogosphere. And getting your work syndicated on major news sites is also a huge plus. Here’s how to do it: If your blog is at least six months old, apply for membership in Blogburst. As a member of Blogburst, your posts, when approved by editors, are syndicated on sites such as Reuters.com and USAToday.com. Bylines like this look fantastic on any “About” page. Visit Blogburst for more information.
Join the Proper Circles: In the blogging world, as in other professions, becoming an A-list blogger is all about who you know. That’s why it is important to network in person as much as possible. Conferences such as Blogher are vital to a mom blogger’s success because talking face-to-face with others still goes a long way in making memorable impressions on people, even in this largely digital world in which we live. If you didn’t make it to the big conference in San Francisco, there are several Reach Out tour locations you can attend this coming fall. Here’s a quick tip: make sure to get business cards made that show your real name, blog URL, Web site address (if any), email address, and Twitter URL.
It is also important to join mom blogger product review panels such as Team Mom, Mom Select, Mom Central, Parent Reviewers, Parent Bloggers Network, and Mother Talk. Not only will you receive great products to review, you also may be chosen to go to all-expense paid corporate meetings or attend celebrity blogging events. When these companies offer you products for review, make sure to complete them on time and put extra effort into writing stellar, honest, and compelling reviews of the products. Corporations typically hire these companies to connect them to influential mom bloggers and if you have been reliable in the past, you will be at the top on their list when great opportunities arise.
Also, here’s a little-known trick to get PR companies to contact you directly. Be warned, however. If you don’t think you can handle the volume of PR pitches, don’t sign up. Enter your blog into the Cision database and if approved, they will add you to their growing list of mom blogger media clients. My blogs and sites have been media clients for years and I have worked with wonderful PR companies as a result. In fact, Cision has written a white paper on how to work with mom bloggers for PR professionals, so they have a vested interest in working with you as a client, especially if you have a great blog.
Consistency and Great Writing: Even if you utilize each of the aforementioned tips, you still will not be an A-list mom blogger if you do not update your blog on a consistent basis and if your writing is atrocious. The backbone of any good blog is always going to be good writing so make certain that you spend a great deal of time spell checking and ensuring that your grammar is up to snuff.
Do you have tips to becoming an A-list blogger? Share them in the comments section.