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What’s That Mean? Social Media Acronyms

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I am the go-to-girl for family, friends, and many business associates for social media network and blog how-to questions as well as general technology questions and ideas. Something I noticed recently is how much I take for granted in talking to people about social media. About 46 percent of Americans use some type of social media, but generally they are not social media experts or strategists. They don’t necessarily use it in their everyday work for example like I do. I often answer these questions with common social media acronyms, and more times than not; I am then asked “What’s that mean?” There are several good social media term glossaries on the Internet, so I decided to post a quick list of the common “acronyms” spelled out for the ones I come across the most in my social media based work. I think the majority of people know what the common social network and text acronyms mean such as LOL, OMG, IMHO, or the like; so here is my list for the common professional-use acronyms. 


  • AJAX – Asynchronous Java Script and XML
  • API – Application Program Interface
  • APP – Application
  • BP – Brand Page
  • BP – Business Plan
  • CB – Click Bank
  • CGM – Consumer Generated Media
  • CPA – Cost Per Action
  • CPC – Cost Per Click
  • CPI – Cost Per Install
  • CPM – Cost Per Mile
  • CR – Conversion Rate
  • CSR – Corporate Social Responsibility
  • CSS – Cascading Style Sheets
  • DN – Domain Name
  • EFF – Electronic Frontier Foundation
  • EM – Email Marketing
  • EZINE – Electronic Magazine
  • FAVICON – Favorite Icon
  • FB – Facebook Social Network
  • FFA – Free For All Links
  • FP – Fan Page
  • FTP – File Transfer Protocol
  • GPL – General Public License
  • HTML – Hypertext Markup Language
  • IM – Instant Message or Messaging
  • IM – Internet Marketing
  • JAV or JVS – Java Script
  • LI – LinkedIn All Professional Social Network
  • MRR – Master Resale Rights
  • MS – MySpace Social Network
  • NAV – Navigation
  • NGO – Nongovernmental Organization
  • OID – Open ID
  • OM – Open Media
  • OP – Open Platform
  • OS – Open Source
  • PLR – Private Label Rights
  • PM – Private Message
  • POST – People, Objectives, Strategy, Technology
  • PPC – Pay Per Click
  • PPL – Pay Per Lead
  • PPP – Pay Per Post
  • PR – Page Rank
  • PRT – Please Retweet
  • PSM – Paid Search Marketing
  • RBOX – Resource Box or Bio Box Area
  • RL – Reciprocal Link
  • ROR – Ruby on Rails Programming Language
  • RR – Resell Rights
  • RSS – Really Simple Syndication or Rich Site Summary
  • RT – Retweet
  • SEM – Search Engine Marketing
  • SEO – Search Engine Optimization
  • SES – Search Engine Strategy
  • SG – Social Graph
  • SIG – Signature, Place to put your name, URL, etc.
  • SM – Social Media
  • SMC – Social Media Campaign
  • SMM – Social Media Marketing
  • SMO – Social Media Optimization
  • SMPR – Social Media Press Release
  • SMS – Short Message Service
  • SN – Social Network
  • SROI – Social Return on Investment
  • TBL – Triple Bottom Line
  • TC – Tracking Code for Payment
  • TOS – Terms of Service
  • UGC – User Generated Content
  • URL – Unique Resource Locator
  • UV – Unique Site Visitors
  • VM – Viral Marketing
  • VPS – Virtual Private Server
  • VW – Virtual World
  • Web 2.0 – Ongoing technological change on Web sites that serve high technology web based applications to the end user and generally users can submit and control content.
  • WD – Web Directory
  • WHOIS – Displays domain owner and host location detail.
  • WYSIWYG – What You See Is What You Get generally referring to screen to print.
  • XML – Extended Markup Language 


As more and more people are writing and reading blogs, I am also often asked what some of the new terms coming out of the blogosphere mean. Here is a simple explanation for the growing blog type descriptions. 


  • Flog – Fake blogs.
  • Microblog – Very short blog posts like those from Twitter and Tumblr.
  • Moblog – Blog posted directly from mobile devices like cell phones.
  • Splog – Spam blogs.
  • Vlog – Video blogs.

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