Is it a TV ad or a radio ad? A newspaper ad or a hoarding? Or you should go for the Internet ad? These are the questions that come to your mind when you think of making an ad for your company. Media is getting fragmented day by day. So the wise thing to do is to go for a combination of various ad mediums and each advertising medium should spread the same message.
Your Ad Should Be Consistent
Everyone is leading a very fast life and the consumers don’t have much time to give to one medium. Therefore, repeating your message through the same medium will not make any sense. In order to hit your customers consistently, you need to reach them through multiple mediums. Only then you can turn the viewers into potential customers.
Medium Adds Value to Your Advertisement
It is not possible for you to go for each and every medium. You can choose three to four mediums according to your budget but your advertisement has to be consistent on all the mediums you have chosen. Before choosing a medium also try to know whether your target audience are exposed to that medium. The way you place an advertisement also add value to your product. So be careful before choosing a medium. For example, leaflet is not the right medium for the advertising of a diamond company.
Who Is the Target Audience
Before making an ad you should have a clear idea about who is your target audience. This will also determine the medium. For example if you sell fashionable clothes your target audiences are the young crowd and you can go for Internet advertising. If you sell kitchen wears that are mainly used by housewives Internet advertising is not a good option as they are less exposed to Internet. TV ads will be a good option in this case.
Budget Determines the Medium
While choosing a medium of showing your ad the most important role is played by your budget. Budget determines your advertising medium. If you sale perfume you can go for TV ad but if you have a SEO company, placing an ad on the TV is nothing but wastage. In such case you must put your ad on the Internet. Online advertising is ideal for you. TV ads, newspaper ads, and radio ads are fine for big budgets. They are in fact the most recognized advertising mediums.
Ad Medium for Small Budget
The most cost effective medium to reach the target audience is the Internet. The Web world gives you a good exposure as more and more people are turning online each day. If you don’t have an online ad, there is possibility of not getting noticed by your potential customers and customers are too good to loose. Thus online presence is very important for your business.
Having a Great Web Site Is Not Enough
You choose the Internet as a medium to place your ad and you make a great Web site. However, designing a great Web site will not help in any way if your site is not visible. In order to make it visible, you need to get high search engine ranking. You should go for link exchange, directory submission, forum participation, etc. to popularize your site.
If you make the ad your own, you can follow a trial and error method since you are not an expert in this field. So it is better to hire an advertising firm and involve experts who know this job better. In fact, different mediums demand different sorts of ad though the message is the same. The creative minds will make use of their experience to make the most effective ad for you.
If you are not satisfied with the result, go for a different medium or make slight changes to the existing medium to get the desired result.