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A Not-So Subtle Message About Waste

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The Brizillian organization Instituto Akatu recently took part in a campaign of food waste awareness aimed at shoppers. Utilizing handouts, the campaign reminded supermarket customers not to purchase more than they need, as 1/3 of what they buy ends up in the garbage. Artist Mihail Aleksandrov designed the handouts, please click on the images below for larger versions.


Image source: Mihail Aleksandrov


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