I just read that Verizon is giving $300,000 over two years to launch a “Be Strong” campaign which is designed to help teenage girls build self-esteem and avoid violent relationships. I think this is wonderful!
I am also a fan of the Dove “Real Beauty” campaign. Both projects embrace the message of Princess Bubble, our modern day fairy tale for girls of all ages.
Our young girls are impressionable and such treasures. We at Princess Bubble hope this trend encouraging our girls will catch on and spread. I believe the Verizon program is only for girls in the L.A. area. I feel this is needed nation wide.
A few of the many statistics we uncovered when doing research revealed:
- Three most common disorders in girls: low self-esteem, depression, and eating disorders
- In 2003, breast implants tripled from 3,872 to 11,326 in girls under age 18
- Girls ages 12 to 19 spent over $8 million on cosmetics in 2005
(Source: Report of the APA Task Force on the Sexualization of Girls, 2007)
I am proud to be a Verizon customer now that I know they see the impact they can have on our girls and are make strides to help.
“Knowing how low self-esteem and depression plague many single females, we wanted to spread the message that ‘happily ever after’ can occur even before Prince Charming arrives. . . or even if he never does,” said Webb.
“We’re definitely not anti-Prince,” said Johnston (whose college nickname was Bubbles). “We’re not anti-family or anti-marriage, if anything we’re anti-‘Damsel in Distress.’ Our message—the single life can also be a fairy tale. The End!”
Princess Bubble stars a princess who is confused by the traditional fairy tale messages that say she must find her “prince” before she can live “happily ever after.” Princess Bubble dons her “thinking crown” to research traditional fairy tales, interviews married girlfriends, and even takes counsel from her mother, who advises her to sign up at FindYourPrince.com. With a little help from her fairy godmother (this is still a fairy tale after all), Ms. Bubble discovers that “living happily ever after” is not about finding a prince. “True happiness,” the book reveals, “is found by loving God, being kind to others, and being comfortable with who you are already!”
“We’ve had countless women all over the nation tell us they wish there had been a book like this when they were young,” said Johnston. “This is a story women can truly believe in and feel comfortable sharing with their children.”