What Makes Something an Object of Desire?

In  celebration of the launch of the 2013 Lexus LS, the luxury car company enlisted the help of lovable design duo Jonathan Adler and Simon Doonan to reveal the car in style. Instead of focusing on the car's horsepower or safety components (both of which, I'm sure, are up to par--not that the jargon would mean anything to me), the event focused on the laws of attraction through a photography exhibit curated by Jonathan and Simon. According to the couple, seductive style, fashion sense, and sex appeal make an object (or a person) worth coveting. Incidentally, the new Lexus strives to have all those things.  Personally, cars don't really do it for me. I'm the type that couldn't tell you the model of a car, even if it was my own. And I certainly wouldn't refer one as "sexy." But I know I'm in the minority here. As a car culture, we attach a lot of desire and sexuality to our automobiles. Maybe the practice started with movie drive-ins and all the making out that occurred there? I'm not sure, but I must say, photographing the Lexus alongside beautiful couples, like Jaime King and boyfriend Kyle Newman, definitely increased the car's sex-factor. Even i, an avid public transportation rider, felt a little twinge of desire. Or was that for King's fabulous dress?  Regardless of whether you're turned on by a car, the question posed by the event is an interesting one. What makes something an object of desire? Surely, a sharply dressed person with an infectious, magnetic personality could be described as desirous. But can a car (or any other object, for that matter) embody the same? Take a look at the photos that made it into Adler's and Doonan's exhibit and let me know if you think they got it right.