This fall Maybelline Great Lash mascara turns forty. The little pink and green tube is undeniably the most written about formula in history. Editors love it. Makeup artists love it. And based on the number of tubes that sell each minute across the country (approx. a bazillion), loads of consumers love it, too. (Or maybe it’s just the smoke-and-mirrors effect at play). There are even threelimited-edition Great Lash tubes conceived by Max Azria, Tracy Reese, and Vivienne Tam to commemorate the event. And yet, no matter how many times I’ve tried it over the years, it’s always been way too runny, causing my lashes to droop and my under eyes to take on a raccoonish quality. Am I the only one? What am I missing?

There are so many amazing mascaras on the market, and I’m not just talking $20 tubes. One of my favorite drugstore lacquers is, ironically, Maybelline Lash Stiletto. It elongates and separates like crazy without clumping or drying out in the tube after a few weeks like so many cheapies. I know tons of people who swear by CoverGirl Lash Blast in the orange tube. A friend and fellow beauty writer can’t live without L’Oreal Voluminous mascara, an oldie but goodie that I bought by the case back in high school. I’ve also heard great things about L’Oreal Full ’N Soft, which apparently produces major volume without the clumping, despite a name that sounds very plain Jane. I’d choose any of these over Great Lash, and if I had a few more dollars to spend (okay, ten), I’d buy Buxom Lash, the closest thing I know to falsies.

I’m curious: What’s YOUR favorite drugstore mascara? 

Read more of Elizabeth’s musings at Beauty Bets.


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