If your breasts could tweet, what would they say?
We have a few ideas, but Nestle Fitness thinks there's one thing we should all be tweeting about: Breast cancer awareness.
The Tweeting Bra is designed by Greek company OgilvyOne Athens and contains a mechanism that sends a tweet everytime your bra is unhooked. The sensor beneath the clasp sends a signal to your cellphone, which sends a signal to server, and then tweets a reminder on your behalf.
What sounds like the brainchild of 15-year-old boys everywhere is actually a clever marketing ploy to get people talking about monthly breast self-examinations. The social bra is meant to serve as a reminder to take your health into your own hands, literally.