The media is not the only component when it comes to public relations; your peers are also crucial. Building relationships with them will lead to unlimited possibilities!
If you own a local business, join your Chamber of Commerce or other similar groups and attend their events. It’s important to get to know your fellow business owners. If you own an online business, join a work-at-home mom (WAHM) group. Also, get to know other moms. They will be your best customers.
If you have the opportunity or the budget to attend a trade show or fair, do it. These are great networking opportunities! Make sure you find one that fits your business niche and go for it! Your display doesn’t have to be elaborate; just make sure you have identifiable materials that help promote your brand. And make sure to take your smile! A giveaway or door prize will be sure to draw more traffic to your booth.
Some of the newer online social networking websites can be great tools as well. My Space , Facebook , Twitter  all allow you to network with others that share your interests. There are also networks just for moms that offer message boards and networking communities. Check out Baby Center , Cafe Mom  and Urban Baby ; they can be great resources too.