Mistakes are inevitable. When marketing mistakes happen it can be costly and sometimes ruin a company’s brand reputation. Here are some of the top marketing mistakes your business should avoid:
1. No Marketing Research
It is essential to know your target audience. Who are you marketing to? Don’t guess what your customers want. Thorough research and testing can gather the input you need about your products, service, prices, and brand.
2. No Marketing Plan
Every business needs a marketing plan. A marketing plan serves as your map to success. Without one, how do you know where your marketing is headed? Don’t wander around aimlessly; have a marketing plan to guide you. So take the time to write a marketing plan for the next six months to one year.
What good is marketing one month, but not the next? Put someone in charge of your marketing so it’s done on a regular basis and hold the person accountable. If the person in charge of the marketing does not have the time or a marketing background, consider hiring a marketing firm.
4. Lack of Tracking
How do you measure the success of your marketing? If you don’t have a tracking system in place for your marketing, then how do you know if it’s being effective? Special coupon codes, unique phone numbers, web analytics, and exclusive campaign offers are a few ways to monitor your marketing.
5. Lack of Professionalism
A brand gives your business a professional look. It adds to your credibility and shows you’re an established business. All marketing materials should align with your company branding and be double-checked for spelling and grammar. This includes business cards, letterhead, brochures, website, emails, invoices, and proposals.
If your marketing lacks diversity and has become rather boring and uniform, then it’s time to mix it up. Your marketing should incorporate a variety of marketing communication tools including both traditional and online marketing.
Every business is bound to make mistakes. If you’re not sure if your marketing is being effective, then seek the help of a marketing professional. However, if you can avoid these six major marketing mistakes, you’re more likely to come out on top.
By Modish Marketing