By Cynthia Rowland 
Are you wearing the same old, tired, scary, witchy face this year in celebration of Halloween or would you rather your face to be younger looking and prettier not only for Halloween but for the entire holiday season and the rest of your life?
Remember how Lucy and Ethel would tell Rickie and Fred that they were going to the ladies room to fix their faces and then the two men would proceed to make certain remarks about their faces? They were less than kind sometimes about noses that longed for powder and lips that needed fresh color. We women seem to feel better about our appearance when we look polished and back then powder and lipstick were the two easy makeup staples that women relied on for on-the-spot beauty.
Wow, time has changed that.
Beauty has become a multi-billion dollar business that encompasses more than lotions and potions or just lipstick and powder; add the medical aspect of injections, lasers and surgery and the amount of money spent each year to hopefully wear a younger looking face is staggering.
What is your beauty regimen? Do you look in the mirror and wish sometimes that indeed there was a Halloween mask that could easily double as your face? Would that mask portray your face without lines, wrinkles, sags and bags?
Wearing an aging face can sap your confidence. What makes an aging face even more unpalatable is the fact that you have continuously spent money on topical products, maybe a few injections here and there and you’ve even considered a surgical procedure, but all to no avail because your face continues to age no matter what you try.
Spending thousands of dollars using injections will not stop facial aging. Surgery will not stop an aging face and topical products certainly soften the skin making lines and wrinkles less apparent, but the real cause of aging is not addressed using these modalities.
Most aging in the face is a result of sagging, atrophied muscles that are hidden but attached to the skin. When the muscles begin their elongation, the skin elongates and moves, too. They both go one direction – south. This means that features like your nose and your cheeks fall; your jaw line becomes loose and pouches can develop below the mouth. Then the dreaded wattle is in evidence while eye lids become lined and your eyes can look tired. Voila! The recipe for an aging face is not your fault but a result of gravity.
The cause of aging is a result of muscle atrophy and there is only one way to stop it – facial exercise.
Not any facial exercise will do, after all, they are not equally effective. Contortions, funny faces, twists and puckers will not stop the downward slide of muscles. The most effective exercise program teaches you to first isolate, anchor and then contract the muscles so that the action begins to tighten and lift the areas affected by atrophy.
Preserving your natural beauty using resistance training effectively works. Just like your arms, tummy, hips and thighs tighten and lift with resistance exercises; your face can receive the very same type of benefit. Those tiny muscles will awaken and respond to these exercises. Your skin will look and feel youthful as your muscles reposition.
Your forehead will smooth, your cheeks will lift, the lower mouth will tighten, your brows will stop dropping and your neck will look years younger in just weeks. Sound too good to be true?
Well, it’s a fact that exercise will change the shape and contour of your body and facial exercise will help you look years younger without any danger. All you have to do is follow the program to receive visible results in just hardly any time at all.
A facial exercise program  is basically a one-time purchase because once you learn the routine, the knowledge is yours forever. Exercise is reliable, inexpensive and best of all, it works.
Most users will happily share their experience because they’ve laid down the Halloween mask and instead, they have armed themselves with exercise gloves, using their “age erasers”, to lift, tone and tighten their faces. Without surgery, injections, or anything harmful, your face can look younger than it has in years.
Just like Lucy and Ethel, you can create on the spot natural beauty using facial exercise.
By Cynthia Rowland