Unilever’s Lifebuoy brand has taken its numerous relaunches—2002, 2004, and 2006—to heart. Lifebuoy’s brand mission is: Good health via protection from germs. If you haven’t heard of Lifebuoy, you should first know that it is an older brand and the largest soap brand in Bangladesh.
Now for some fun. The agency Lowe Indonesia had a good time with the war on germs messaging. Here are three print ads doing their best to illustrate the lasting germs that may still be on your hands if you touch your cat (or hamster, etc.) and then don’t wash your hands before eating. Personally, the hamster’s little feet kill me. Let him out! He’s getting wrapper marks! Just kidding. I wish Lifebuoy was.