After bringing Tupac back to life at last year’s Coachella festival, the fantasy of holograms has taken the world by storm. Maybe it’s the colors, maybe it’s the mystery, or maybe it’s the drama.
For ICB ’s creative director Prabal Gurung, it’s definitely the latter. Known for his glamorously dramatic designs, the ICB spring 2014 collection was just that. Inspired by a combination of the hypnotic haze of holograms and fluorescent light shows, Gurung created a collection for the highly fashionable street-chic, cool girl. You know, the one always wears outfits but never looks like she tried too hard.
Gurung really played with material for the label’s collection in order to replicate the visual techniques of light shows, like those by minimalist artist Dan Flavin. He used an interestingly iridescent fabric that caught the harsh spotlight and gave way to a subtle silver shimmer for simple shift dresses and sweaters. A holographic-like material made mini shorts, blocked tops, and pleated dresses dance across the runway, capturing the waves of the color spectrum with each step.
In conjunction with the trickiness of the holographic prints, Gurung added some trickery of his own. From white wool motorcycle jackets and cropped sweaters to forest green suits and color-blocked dresses, Gurung’s ability to tailor gave the pieces structure without making the fabrics look tortured. He created curved shapes and broad seams, giving a less-than-strict feel to heavily tailored tops. These youthful shapes were made even better when seen in pastel pink and blue, yet another hint at the colorful and cool ICB girl.
Katie Jane Hughes, butter LONDON’s lead manicurist, knows exactly who the ICB girl is. “The ICB girl is effortless and definitely has a downtown vibe, so when speaking with Prabal about the look, we wanted the nails to be fun and rave inspired,” said Hughes. To create the artsy look, Hughes dipped into the butter LONDON’s new nail polish collection. She applied butter LONDON Nail Foundation  followed by the new butter LONDON Nail Lacquer in Leccy—a sheer, blue opal fleck overcoat that will be available in October. Hughes then placed colorful holographic foil down the center of the nails. She varied the look on some models and laternated the holographic foil nails with ones with glitter tips. “This look is really playful and almost feels like something this girl would create herself before heading to a party.”
Photos courtesy butter LONDON