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Kroger's Website Gets a New Look

By: Jamie Reeves (View Profile)

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Brand:Kroger Grocery Stores
Product:Kroger.com Website

Growing up my mother did all of our household shopping at Kroger. Of course back then she didn't have the convenience of logging on to their website and checking out the latest deals. Today I'm a busy working mom with two children of my own and I often scan weekly sales circulars to plan our dinner menu for the week. Otherwise we'd totally subsist on pizza delivery and takeout.

Kroger has recently revamped the Kroger.com website to include an interactive online circular; over a thousand recipes searchable by theme or ingredient, coupon center (many of which can be clipped "virtually), healthy living articles on nutrition, diet, and fitness; pharmacy tools that allow you to refill prescriptions online; interactive ordering for flowers and gift cards; and My Kroger, a one-stop-shop where customers can update their information, check fuel rewards, and sign up for special offers.

My favorite feature of the newly redesigned Kroger.com is the interactive online circular. I've also used the new site to check how many fuel rewards we have racked up. I love to scope out the week's sales and plan my list and meals for the week accordingly. It's a great way to save time and money!

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posted: 02.09.2008
Mark Roddey
Kroger is where I do all my shopping for food. The website is excellent!
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