Citizen is a watch manufacturer founded in 1924 with a pocket watch named the Citizen introduced by the company's forerunner, the Shokosha Watch Research Institute. The Citizen Eco-Drive model is the foundation for the American company; the original light-powered high-tech watch ... Read More was renamed the Citizen Eco-Drive in 1976. Today more than 9 million Eco-Drive watches have been sold in North America alone. Citizen watches are sold online and in retailers worldwide. The Citizen watch features a variety of elements and colors to keep its broad audience of consumers satisfied. Women's watches include smaller, intricate designs. Some watches come equipped with features such as digital display, month-day-date display, or even international time. Ceramic, stainless-steel, and titanium watches are offered with bands in many natural or neutral colors. These watches range in price depending on the quality of the materials and the addition of special features or elements. Citizen men's watches reflect similar values with a few masculine twists. In addition to their watches and services, Citizen continues to produce new technology. Consistently improving even their own products, the Citizen brand is known for innovation and creativity. With worldwide celebrity endorsements, Citizen watches have ambassadors supporting its thriving designs.