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e.l.f.

Eyes Lips Face, a cosmetics brand, was founded by Joseph Shamah and Scott Vincent Borba in 2004. The New York-based company, often abbreviated as e.l.f. Cosmetics, sells products at affordable prices - usually $1, $3, or $5 - at select stores nationwide. More than half of e.l.f. ... Read Moremakeup sales are completed on the company's website. 

e.l.f. Cosmetics include eyeliners, lipsticks, glosses, blushes, bronzers, and mascara. Eyes Lips Face produces four cosmetic lines: e.l.f. Studio, e.l.f. Mineral, e.l.f. Essential, and e.l.f. Gem. Skin and body care items, including lotions and cleansers, are also popular. The company produces mineral-based cruelty-free makeups and removers, as well as several professional tools such as eyelash curlers, brush sets, and compact mirrors. 

In addition to individual makeup items, Eyes Lips Face offers nail polishes, refill pans, and gift sets. Gift sets are available for eye shadows, brushes, nail polishes, and master makeup collections.

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JA Cosmetics Corp.
212/239-1530
Eyes Lips Face
1350 Broadway, Suite 1715 
New York, NY 10018
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