Essie, a nail polish and other nail products brand, was founded by Essie Weingarten in 1981. Weingarten began her business hiring a chemist to develop 12 nail polishes she sold in Las Vegas. The business took off in the 1990s, and Essie Cosmetics, Ltd. formed partnerships with J.... Read More Crew, Rock and Republic, New York Fashion Week, and Judith Ripka. By 2013, Essie had more than 200 nail polish shades in its collection. Popular products include Essie nail polish, paint pens, glazes, corrector pens, cuticle treatments, nail appliques, and nail polish removers. Bestselling Essie nail colors include Mademoiselle, Sew Psyched, Fiji, Tart Deco, Lilacism, and Cute As A Button. The Essie White Bright Pen is a great choice for French manicures, and The Nail Corrector pen works well for quick nail touchups. Other popular Essie products include the recent Sleek Stick line of nail applique kits, which feature 18 high-fashion printed stickers, a nail file, and cuticle stick.
The L'Oreal Group