Maybelline mascara was created by chemist Thomas Lyle Williams in 1914 in New York after he took inspiration from his sister, Mabel, creating her own concoction to smooth over her singed eyelashes and eyebrows. He founded Maybell Laboratories, and in 1917, Maybelline Cake Mascara... Read More was the first modern eye cosmetic for everyday use. The company has expanded to mass market cosmetics and was acquired by L'Oreal USA, Inc. Maybelline products come in a variety of lines for various purposes. Cosmetics include lipstick, Maybelline foundation, eyeliner, mascara, and lip balm. Maybelline makeup, which comes in fashion colors, addresses additional benefits, such as anti-aging, skin hydration, and enhancing volume. To complete looks, Maybelline beauty products include nail polishes and makeup tools.
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Maybelline New York Consumer Affairs P.O. Box 1010 Clark, NJ 07066