NYX, a cosmetics company, was founded in 1999 by Toni Ko. Ko had been interested in color cosmetics for years and desired a line of quality cosmetics many consumers could afford. The company, headquartered in Los Angeles, is now available in more than 40 countries at thousands of... Read More retailers. NYX cosmetics include products for the eyes, lips, nails, face, and body. Popular collections include The Curve eyeliner, a bestseller that features a felt tip applicator with a shape designed to make it easy to apply. Other popular lines include the Wicked Dreams line, an eye shadow collection that features rich, pigmented jewel tones. The NYX cosmetics face line includes concealers, foundations, blushes, bronzers, and powders. In addition to makeup, NYX manufactures several noncosmetic beauty products, including primer, Shine Killer stimulant, Pore Filler, and facial cleansers.