In 1996, Sandy Lerner, David Soward and Wende Zomnir co-founded Urban Decay, an American cosmetics company with products sold mainly through beauty stores such as Ulta, Sephora, and Macy's. Urban Decay sells a range of cosmetics, including beauty products for eyes, lips, and the ... Read More face and body. Urban Decay's best sellers include primers, makeup palettes, and gift sets. Urban Decay's Naked collection features makeup, palettes, and makeup basics that match all types of skin tone. Naked Palettes feature different shadows everyone can use. The brand even gives shoppers an option to build their own palette of shadows with a collectible four-pan palette. The shadows pop into customizable palettes so they are easily changed. The Melt palette comes with an exclusive sheer, peach shade also called Melt. All of Urban Decay's eye shadows use the brand's pigment-infusion system to blend the ingredients and give the shades Urban Decay's signature velvety texture, bold color, and long-lasting staying power.