I am an average mom. I love to shop at Target, watch the Real Housewives series, and get the occasional Five Guys burger. I also love to deal hunt and this is what it has taught me. Lesson 1: For Me,... Read more >>

  Sometimes I feel like I am addicted. Addicted to deals, that is. This addiction started long before the economy tanked out. Actually, it’s been over seven years that I’ve been a... Read more >>

Retailers play many pricing and math games with consumers to get them to spend more. One example is a “Buy One, Get One 50 Percent Off” instead of just 25 percent off. There are also... Read more >>

Everyone loves a good deal, right? What’s wrong with that? Alas, if you care about fostering real product innovation, if you care about building vibrant American enterprises which pay a true... Read more >>

As much as I love Sephora (and believe me, it’s a whole lot!) there’s really nothing more fun for me than drugstore makeup shopping.  For one thing, it’s more convenient than... Read more >>

Today, families are looking for more ways to save and live the “value lifestyle.” This new behavior is evidenced by the record high coupon redemption rates (9.7 percent in the first... Read more >>

When you shake a man’s hand in business, at times it can be felt intensely throughout the world. I call it the “Do Shake,” as that’s the intent of the shake without the... Read more >>

Grocery stores know exactly how you shop. And no trick is too small if it means getting you to pick up just one more item. The following are five tricks grocery stores use to increase their profits... Read more >>

I’ve been dying to try Sally Hansen’s Salon Effects Real Nail Polish Strips for a long time.  Almost every visit to ULTA, I would pass the display, find a bunch of different... Read more >>

A few years ago, I flew from Chennai, India, to New York. To say I was not looking forward to the twenty-plus hours of air travel ahead of me would have been a criminal understatement. I had made the... Read more >>