Savvy businesspeople know that in order for their companies to thrive, they must maximize their market by appealing to both genders. But the effort the effort to swoop up the lady spenders often… Read more >>

As a leader, main man, top dog, or any other pet name you can think of for yourself when referring to your role as decision maker, there will be times you will be faced with when to refocus, redefine,... Read more >>

I love that term. But I can take no credit for it. Me-Covery is actually marketing-speak. It’s a term coined by well-known marketing firm, Saatchi & Saatchi, to describe how consumers are... Read more >>

Mistakes are inevitable. When marketing mistakes happen it can be costly and sometimes ruin a company’s brand reputation. Here are some of the top marketing mistakes your business should avoid:... Read more >>

Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten is about taking the concepts of repurposing and leveraging “to the max”. It allows you to... Read more >>

It’s the most wonderful time of the year. For businesses, it can be the busiest time of year. That is, with the right holiday marketing.  As a gift to you, here are some... Read more >>

No, it’s not a swarm of bees. That sound is your business buzzing! It’s the type of buzz that sounds like sweet music to your ears. To create that buzz, your business needs an integrated... Read more >>

Social Media definition from Wikipedia: Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues... Read more >>

Which cheapies are as good as the high-end products? Hair products are like fraternal twins—similar in ingredients, but very different on the surface. We asked Lesley Bride, senior scientist at... Read more >>

Mineral and spring waters come from a natural underground source. If labeled as such, they cannot be obtained from a public supply nor can their composition be altered by chemical treatment. However,... Read more >>