If there is one thing I can’t say enough, it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning... Read more >>

Say it with a postcard. A well-designed, colorful, high-impact postcard in the mailbox of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign, which... Read more >>

The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in... Read more >>

Keeping in touch can dramatically increase business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products... Read more >>

Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some gems of the industry that can take you from being a diamond in the rough to the... Read more >>

One person tells another, who tells another, who tells another, and so on. You get the idea. Let’s see how to make that an actuality. You have a great company and you provide the highest level... Read more >>

Online Marketing Strategies These days an internet marketing strategy plays a vital role in the overall marketing plan of any small business. Getting your Web site viewed is important for any size... Read more >>

Most companies ask themselves this question—How much will this advertising cost us? when they should actually be asking themselves this—How much will it cost not to do this advertising?... Read more >>

Let’s talk about how to keep your postage costs down. So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce... Read more >>

Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine... Read more >>