When the average person makes a mistake, it hardly qualifies as news. But when a multinational corporation falters, the aftermath can become a public spectacle that haunts the company forever. All it... Read more >>

“I Love Lucy,” a 1950s American sitcom, brought comic relief into many homes and continues to do so today. Besides laughter, the television show has also provided a few lessons that... Read more >>

The media is not the only component when it comes to public relations; your peers are also crucial. Building relationships with them will lead to unlimited possibilities! If you own a local business,... Read more >>

A press release offers the media more information than a pitch. Sometimes, if written well enough press releases can be used as articles in some media outlets, or, condensed into a blurb or... Read more >>

I learned early in my career that some of the most important marketing you will do won’t cost a penny. A huge part of marketing anything is building relationships and gaining trust. Public... Read more >>

It’s funny how everyone thinks they want to be someone they’re not. What about being the person you are and trying it on for size? Tonight I found out that no matter what you think,... Read more >>

No, it’s not a swarm of bees. That sound is your business buzzing! It’s the type of buzz that sounds like sweet music to your ears. To create that buzz, your business needs an integrated... Read more >>

If you are trying to get a media outlet interested in covering your business or your products, a short pitch just might do the trick. A pitch is a shortened press release, of sorts, and can be... Read more >>

Sex needs better public relations. (which will be referred to as PR from now on) Public Relationss, often referred to as PR, gains an organization or individual exposure to their audiences using... Read more >>

My graduate nonprofit class spent a great deal of time today talking about change. It got me thinking about how change can be harnessed, how people react to it, study it, and how the concept of it is... Read more >>