Ellen Cagnassola

Ellen Cagnassola's picture

Ellen Cagnassola

Ellen Cagnassola, owner of SweetSoaps, creates unique soap and candles for the craft and gift industry. Ellen designs product and packaging for mid sized and large companies in the US and Canada. Sweet Soaps product development is cutting edge due to Ellen’s unorthodox approach to artistic expression. Cagnassola’s ability to generate media interest for herself have landed her media coverage. Television placement on MSNBC “Your Business”, The Verizon Channel “Push Pause”, Daytime TV,NBC,CBS, and The Ellen Degenerous Show. Print publications that have also done features on Ellen are Woman’s Day, Real Simple, Entrepreneur, Promo, Pitney Bowes “Priority Magazine”, The Newark Star Ledger,,, (1 of 33 most creative candles),, Bride and Groom , American Express Executive Travel Oct. 2011 issue. In November of 2011 Cagnassola was a speaker at The Brands Conference, discussing the use of social media in marketing products. My American Dream Story >>> MediaStars Expert and Analyst Sweet Soaps has designed and manufactured for the following well known branded companies; Neiman Marcus Catalog, Horchow Catalog, Solutions Catalog, Touchstone Catalog, Nike, and Warner Brothers Studios. Ellen has also marketed her products into the hands of celebrities such as Howard Stern, Kevin Gillespie of Top Chef, cast and crew of Two and a Half Men, and Ellen Degenerous. Sweet Soaps made headline news in 2010 for marketing Santa’s Coal Soap and becoming the #2 product on in the beauty category. In 2002 Congressman Mike Ferguson (7th dist) sponsored a bill for small business citing Sweet Soaps as the future of small business and innovation. In 2012 Sweet Soaps will be outsourcing their brand and manufacturing to a larger US based, soap company on the east coast. Sweet Soaps will continue to be marketed through luxury brands and retailers. Our commitment to made in the USA and creating manufacturing jobs in America remains paramount.

Stories by Ellen Cagnassola

In 1998, I was a stay at home mom with one daughter reinventing the soap wheel while catapulting my products internationally. The Internet was...