Heather Lytle

When Heather Lytle began her career in marketing, the Internet was still for the elite and geeky, the founder of Facebook didn’t even have his driver’s permit, and Google was simply an idea. Grassroots marketing meant hitting the pavement, building relationships and generating a buzz. However, over the years, though the technology has changed dramatically, the ideas have remained the same.  For nearly a decade, Lytle’s work with a Fortune 500 company served as the catalyst for successful corporate marketing and business development initiatives throughout Oklahoma and West Texas. In 2008, she brought her passion for business and her experience in marketing together to launch ShopGadgtGirl.com, a web based consumer electronics store designed expressly for “non techie” women.  Her success applying a strategic approach to social media marketing awoke a new passion in Lytle. Her new venture, HVM Solutions, Inc., puts her expertise and experience to work helping small business owners raise their profile and grow their companies. Using her extensive corporate background as well as her intimate understanding of the needs of small business owners, Lytle offers clients a unique marketing perspective.  She prefers to be referred to as a “strategist” instead of an “expert” and a “partner” instead of “consultant”. Lytle has a Masters in Business Administration from Oklahoma Christian University and a Bachelors of Arts in Public Relations from the University of Central Oklahoma. You can read more from Heather at <a rel="nofollow" href="http://hvmsolutions.com" target="_blank">HVMSolutions.com</a>.