Ivy Boyd

Ivy Boyd's picture

Ivy Boyd

I have a Bachelor's degree in Graphic Design, but it's creating works of art on faces that I love most. By day, I am a Senior Education Consultant for Sephora as well as a freelance makeup artist. The rest of the time, I'm creating content for my makeup and beauty blog, Wake Up for Makeup, reading product reviews, watching tutorial videos and reading makeup artist books. I live and breathe this stuff and if you could eat makeup, I'd probably do that too. I also love painting abstracts, running, attending music festivals and acting weird with my husband and our two awesome cats. I'm here to tell you what products are legit, how to better use the ones you have, give you ideas to shake up your routine and guide you through some fun tutorials I know you can dominate.

Stories by Ivy Boyd

Freshen your face for the warming weather with this easy bronze eye and pink lip makeup look for spring. It's an easy look you can replicate in...
Indulge in a facial mask to clarify, brighten, or hydrate your complexion. Here's what you can expect at different price points.
There's nothing more frustrating than an unexpected acne breakout. Learn about 13 common acne causes and what you can do to keep your skin healthy...
When April showers start to fall, don't let your makeup go with them. There's nothing more infuriating than nailing a killer cat eye or perfect brows...
Warm weather calls for a shift in your beauty routine. Everything goes lighter and brighter, including your lip colors. Lip stains are the ideal warm...
If life looks better through rose-colored glasses, then why not shift the color to your lids with this GNO, wine-inspired eye makeup.
Ever wondered how concealers and primers work to even out your skin tone? Here's what you need to know. Pus, how to find the right concealer for you!
Be a golden girl! Try this simple gold eye makeup for a rich look you can do in minutes.
The secret to an easy everyday makeup look is nude lipstick. These tips will help you pick the just-right shade for your skin tone.
Embrace the at-home peels. They're the best way to exfoliate dead skin cells, tighten pores, brighten discoloration, and reduce fine lines. Here are...
Make spring break travel easier with multi-tasking products that hold up under the sun, are low-maintenance, and easy to use. None of these products...
When Irish eyes are smiling, they'll look more beautiful under green-tinted lids. Here's how to give yours extra sparkle this St. Patty's Day.
Blush has the power to instantly transform your face with just a few brushstrokes. Check out these pretty colors in lasting formulas, then take a few...
Spring 2014 is all about eyeliner. Check out some of these color choices, plus pro tips for how to wear them.
Look to nature for some of the best makeup inspiration out there. A gorgeous hydrangea inspired a spring floral look that's easy to recreate. Here's...

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