Jeff Pemberton

Jeff Pemberton's picture

Jeff Pemberton

<p class="MsoNormal">Jeff<span class="MsoPageNumber"><span> Pemberton is co-editor of the new women's website, BadCarDay.com, &nbsp; http://badcarday.com/&nbsp; produced with his daughter, Holly. The subtitle of the site explains its mission: &quot;Women's Guide to Surviving Car Emergencies &amp; Driving Stress.&quot;&nbsp; The site addresses such edgy topics as &quot;Women's 10 Darkest Driving Fears,&quot; as well as everyday car problems experienced by women drivers.<br /> </span></span></p> <p class="MsoNormal"><span class="MsoPageNumber"><span>&nbsp;</span></span><span class="MsoPageNumber"><span>Jeff began his career as a <i>Wall Street Journal </i>reporter, then became a magazine editor and publisher, and online researcher. He was online in the pre-Internet days of the early 70&rsquo;s when &ldquo;online&rdquo; meant one or more databases mounted on a big IBM mainframe computer, accessed over a leased phone line or by dial-up. He was there at the beginning, as marketing director of the <i>New York Times </i>Information Bank, the 1971 precursor of the paper&rsquo;s current web version. </span></span></p> <p class="MsoNormal"><span class="MsoPageNumber"><span>&nbsp;</span></span><span class="MsoPageNumber"><span>In 1976, he had a moment of inspiration and realized that the online industry had no magazine. With his wife, Jenny, a couple of door tables in their bedroom and credit from a local printer, <i>ONLINE</i> magazine was born. Jeff and Jenny went on to found four other magazines and produced numerous conferences and seminars for online searchers.</span></span></p> <p class="MsoNormal"><span class="MsoPageNumber"><span>&nbsp;</span></span><span class="MsoPageNumber"><i><span>ONLINE&rsquo;</span></i></span><span class="MsoPageNumber"><span>s readers were business and sci-tech librarians who had been the early adopters of the first online databanks: DIALOG, ORBIT, LEXUS-NEXUS, MedLine and the <i>Times</i>&rsquo; Infobank. The Internet was years away. He was named an &ldquo;Information Industry Pioneer&rdquo; award winner when the online business celebrated its 25<sup>th</sup> anniversary. </span></span></p> <p class="MsoNormal"><span class="MsoPageNumber"><span>&nbsp;</span></span><span class="MsoPageNumber"><span>Jeff is also a landscape photographer - in the style of Ansel Adams. His favorite shooting site is the Big Sur coast.&nbsp;</span></span></p>

Stories by Jeff Pemberton

It’s pink. It’s on Mommy’s keyring, so it must be safe. It has a little button; “I think I’ll press it and see what...